Designed with the intent to provide a display that was attractive with any product arrangement or quantity, this watch display questions the drab paradigm of existing solutions. Product packaging is designed to not only display the item, but reinforce the high-fashion brand image necessary to command the product's price premium. An iPad Mini is shown mounted in the modular system, creating an opportunity for capturing additional sales, while also leveraging image and sound for a more engaging experience.

You can check these watches out at: http://zeniick.com

The creative process is rarely leisurely and orderly. This was certainly the case when ArmorActive came to G86 at 2:30 in the afternoon needing an entirely new iPad kiosk enclosure for Foot Locker designed and mocked up by the end of the day. This was just the kind of project suited for our diverse team.

Initially Foot Locker wanted only a handful of red acrylic enclosures. The low quantities ruled out plastic injection molds, and the need for immediate production meant a complex machined product wasn't optimal. What the design team decided upon after an urgent meeting was a fabrication process that would allow ArmorActive to deliver a commercial product within just days.

After our design team came together to sketch and model this new product, the "Strata" enclosure was born. The Strata derives its beauty entirely from its novel construction method--layering of sheet acrylic to provide protection and a mounting platform. Foot Locker was so impressed by the solution G86 delivered to ArmorActive that they decided not only to order the original few, but to replace all existing kiosks in their stores with the new iPad enclosure and to roll out the new product nationwide. ArmorActive landed an important deal and we had a lot of frantic fun.

Pre-production prototypes are shown above with final materials and hardware. Below are images of the rollout in New York.

It is in the nature of good designers to try to push beyond the boundaries of what has been done, but sometimes for the sake of intuitiveness for the end-user you can't go too far too fast. That is exactly what happened in the case of this app for iOS.

After being delivered the rudimentary designs done up by the developer to test the functionality of the app, G86 was brought on-board to give the app some flare. Our first instinct was to leverage the touch, pinch and swipe interface capabilities of the hardware to create a minimalist masterpiece. Our client was excited about the prospect. What we soon discovered however is that our minimalist visions, while exciting in theory, were confusing for users in practice. This began a process of bringing back more traditional elements, like buttons and sliding bars, to help the user do what they needed without having to think too much. Finally, when only a couple swiping/pinching gestures remained, we removed them for the sake of consistency.

Did we simply end up where we started? Absolutely not. Along the way the app gain style, refinement and improved usability that can only come through an iterative development process. Good design is more often the result of a rigorous, honest process, than a stroke of sudden brilliance.

Can we give a view the richness of a three-dimensional experience while bound to a two-dimensional printed surface? This question was at the center of this catalog design for ArmorActive to promote their line of iPad enclosures and displays.

The design that resulted from this discovery process was one of the physical shape and scale of a flagship product inscribed with an iPad showing the featured item in-action. The back stands in contrast using a line-drawing base with product images almost popping out of the page. The front is primarily an emotional appeal, the back having a more rational appeal, both leverage the perception of dimension to add energy to the displayed content.

Finally, with the need to add additional products to the catalog in the future, pages are bound temporarily together between a representation of an enclosure face and back, making the entirely catalog take on a quality of a product sample.

After winning a legal dispute with General Motors spanning numerous years, Urban Gorilla LLC approached G86 to revive interest in its line of military vehicle style truck bodies. As part of this revival new brand elements and a website needed to be created that would evoke the emotion and excitement necessary to sell consumer goods costing at times in excess of $10k.

As part of this campaign a series of playful blog articles were created to sell the benefits of the product line, including a case for purchasing an Urban Gorilla body in case of a Zombie Apocalypse and an argument for why their aftermarket bodies are more "green" than a Toyota Prius.