Can we give a view the richness of a three-dimensional experience while bound to a two-dimensional printed surface? This question was at the center of this catalog design for ArmorActive to promote their line of iPad enclosures and displays.

The design that resulted from this discovery process was one of the physical shape and scale of a flagship product inscribed with an iPad showing the featured item in-action. The back stands in contrast using a line-drawing base with product images almost popping out of the page. The front is primarily an emotional appeal, the back having a more rational appeal, both leverage the perception of dimension to add energy to the displayed content.

Finally, with the need to add additional products to the catalog in the future, pages are bound temporarily together between a representation of an enclosure face and back, making the entirely catalog take on a quality of a product sample.